Armstrong Flooring Inc. (AFI) is an enterprise manufacturing company who focuses on manufacturing flooring products.  Their world-wide headquarters is located in Lancaster, Pennsylvania, and their 3,600 employees operate across several offices and 15 manufacturing facilities in the United States, China and Australia. AFI has been confronted with many challenges in their go to market strategy and has had to focus more on a distribution model, rather than selling to retailers.  This has led to a large change in the way they market and sell.

Originally registered in October 1968 as Armstrong-Nylex, this joint venture between Australian industrial giant Nylex Corporation and Lancaster Pennsylvania USA based Armstrong Cork Co, saw Armstrong-Nylex construct a vinyl flooring manufacturing facility at Braeside Victoria. In August 2022 and with over 50 years of continuous manufacturing at Braeside, Armstrong Flooring became Australian owned, and now with new focus and investment employ over 120 people and remain as Australia’s only manufacturer of commercial vinyl flooring.