Eigen X Case Study- Massachusetts College of Pharmacy & Health Sciences

Client Overview

Location: Boston, MA, USA

Employees: 300

Industry: Higher Education​

Solution: Salesforce CRM, HEDA, Lightning Upgrade​

Go-Live Dates: June 1, 2018

MCHPHS was founded in 1823 and the university (formerly Massachusetts College of Pharmacy and Health Sciences), is the oldest institution of higher education in the city of Boston. The University' 's four campuses offer about 40 innovative degree and certificate programs that guide and support students toward successful, sustainable careers and leadership positions in a wide range of healthcare fields.​

Challenge

  • MCPHS needed to incorporate HEDA in their current environment but already had EnrollmentRX installed​

  •  They also needed to automatically import the CommonAPP directly into their salesforce environment as well as Pardot for their admissions team​

Solution

  • Eigen X installed HEDA and configured EnrollmentRX to be compatible with HEDA​

  •  Eigen X updated the Pardot sync and changed the Salesforce Name settings to ensure sync​

  •  Eigen X built an ETL Process using Jitterbit with the CommonApp's API to automatically import the application into Salesforce​

  •  Eigen X built out an automatic ownership assignment process that was able to keep the SOQL queries low enough with EnrollmentRX's managed package​

  •  Upgraded MCPHS to HEDA and Lighting​

  •  Implemented a center of excellence to increase adoption on Salesforce ​

Result

  • Migrated the customer to HEDA and Lightning upgrade within 3 months ​

  •  Ensured that the upgrades were still compatible with EnrollmentRX upon completion of the organization ​

  •  The application review time was reduced by 5% due to the integration with the CommonApp​

  •  Reduced complex technical debt, involving Pardot and Salesforce​

  •  Increased the adoption of Pardot by 10% using the Pardot sync process​