Salesforce Connections is one of the most forward-looking events on the calendar, and this year’s focus on AI, data, and real-world marketing execution has made us especially excited. Three of us from the Eigen X team will be heading to Chicago to dive into everything from agentic marketing to data compliance in healthcare and insurance.
Career Growth for Salesforce Architects: Focus, Goals & Strategic Value in 2025
As a Salesforce Architect or an aspiring architect whether you are a solution, technical or enterprise architect, there is a common interest in setting goals or focus in 2025. The question will be on what areas do I focus for this year to make yourself valuable to your company and increase your brand and career? As an architect myself, I struggle with this topic area every year. We have competing goals like our certifications, company objectives, our time and Salesforce priorities.