Why This Event Matters
The AI for Salesforce BAs Conference isn’t just another webinar, it’s a strategic learning experience crafted for Salesforce Business Analysts, Admins, and Architects who are ready to embrace the future.
In a world where AI is reshaping how we gather requirements, map processes, and deliver business value, this event helps you move from uncertainty to action. Whether you’re a BA trying to write better user stories, an Admin looking to reduce manual tasks, or an Architect planning for scalable AI implementations, this event gives you practical skills, actionable frameworks, and a vision for what’s next.
Who Should Attend?
Salesforce Business Analysts: Discover how tools like ChatGPT can transform how you elicit requirements, write user stories, and think about business processes.
Salesforce Admins: Learn how AI can help automate configurations, streamline processes, and improve system maintenance.
Salesforce Architects: Understand where AI fits in the architecture, how to build trusted AI systems, and how to measure business value from AI-driven projects.
Full Event Schedule – Wednesday, May 28, 2025 (EST)
3:30 PM: Welcome Keynote
Speaker: Toni V. Martin
Kick off the conference with insights from the founder of the Salesforce Business Analyst Virtual Summit series and a leader in elevating the BA role in Salesforce projects.
4:05 PM: AI Powered Process Thinking: Prompting for Smarter Salesforce Solutions
Speaker: Laura Brandenburg
Learn how to prompt and think differently with AI tools to enhance process design and deliver smarter solutions inside Salesforce.
By attending this session, You’ll learn how to craft AI prompts that:
Clarify end-to-end business processes while identifying improvement opportunities in Salesforce workflows
Explore alternative solutions and assess trade-offs using AI-generated insight
Engage stakeholders in productive conversations by using AI to generate questions, uncover assumptions, and focus on value-added solutions
Please feel free to check out Laura Brandenburg’s value-added resources from her website:
How to Draw a Process Map: https://www.bridging-the-gap.com/process-map/
Business Process Template: https://www.bridging-the-gap.com/get-business-process-template/
5:10 PM: AI as Your Co-Writer: Using ChatGPT to Elevate User Stories and Drive Better Requirements
Speaker: Megan Tuano
Explore how to use ChatGPT to improve clarity, completeness, and efficiency in gathering and documenting Salesforce requirements.
6:15 PM: The BA’s Role in AI Regulation: Building Trustworthy and Compliant Systems
Speaker: Rosalind Beasley
A must-attend for any BA working in regulated environments—learn how to ensure that AI solutions meet ethical and legal standards.
7:20 PM – A Business Value Framework for AI Adoption
Speaker: Tom Hoffman
Move beyond the hype and learn how to frame AI initiatives in terms of measurable business impact and ROI.
8:25 PM: Vibe Process Mapping: How AI Helps You Instantly Improve Business Process Diagrams
Speaker: Xavery Lisinski
Learn how to integrate AI into your process mapping toolkit for faster, clearer, and more stakeholder-friendly diagrams.
9:30 PM: Salesforce on Salesforce: Agentforce Implementation at Salesforce
Speakers: Laura Young & Amber Chinoski
Get a behind-the-scenes look at how Salesforce uses its own AI platform—Agentforce—to drive internal productivity and service transformation.
How to Register
This is a virtual conference, and registration is now open! Register now and view the full agenda
Final Thoughts
Don’t miss this opportunity to level up your AI knowledge in a Salesforce-specific context. Whether you’re deep into your AI journey or just getting started, this event is designed to empower you with tools, insights, and real use cases that will make a difference in your work, today and tomorrow. Here are two essential insights to consider.
If you have a conflict and cannot attend, you can also watch the replays scheduled at your preferred time.
You will get access to slides, prompts, and content that you can leverage for your work later.