Eigen X Case Study - ICA Fund

Client Overview

Location: Oakland, CA, USA

Employees: Under 25

Industry: Non Profit Community Development

Solution: Sales & Service Cloud, NPSP, Program Management, Outbound funds, FormAssembly​

ICA Fund provides Bay Area small business and entrepreneurs with the coaching, connections and capital to grow and to close the gender and racial wealth gap. People of color, especially women, start businesses at a higher rate, but are constrained by structural inequities, ICA is a Community Development Financial Institution fund that partners with entrepreneurs to accelerate great businesses and builds an economy that works for all. ​

Challenge

  • ICA’s existing Salesforce instance was fell into neglect and became unwieldy and cumbersome. ICA needed to upgrade NPSP, retool and scale it for their current needs​

  • Program Management for ICA’s community Lab and Accelerator was managed via manual lists making it difficult to get a 360-degree view of their businesses​

  • Fundraising was more ad hoc and tracking of major gifts was done outside of the system​

  • ICA capital investments were tracked only outside of Salesforce and reporting and connections with Programs and other engagement was difficult​

  • Tracking events, email and engagement with clients, prospects, vendors and stakeholders was more cumbersome, manual and confusing​

  • Impact reporting was challenging to gather and data quality was inconsistent​

Solution

  • Eigen X upgraded ICA’s Salesforce org to the current version and data architecture updated​

  • The Program Management module was installed and configured to manage Lab & Accelerator participant intake, tracking and engagement​

  • The Outbound Funds module was installed and customized to support the tracking of investments provided to participants​

  • Data was restructured and reloaded along with updates to page layouts and intake processes, improving the overall usability of the system​

  • FormAssembly forms were created to capture survey results, investment feedback, impact and requests for information​

  • Integration with MailChimp was established​

  • Trained users and administrators to improve adoption and build long-term support capacity

Result

  • Tracking, management and engagement with program invitees, participants and alumni improved and was consolidated into one system​

  • A more integrated, 360-degree view of ICA’s constituents, their business and history with ICA improved internal access and efficiency​

  • Manual processes were streamlined and automated, saving time & improving reliability​

  • Reporting across programs, investment and fundraising because more push-button, helping to improve better and more informed decision making​

  • Management of event and email lists was consolidated into one place, improving engagement