Client Overview

Location: Goshen, IN, USA

Employees: 201-500

Industry: Higher Education

Solution: Sales Cloud, Service Cloud, Experience Cloud, FormAssembly, Blackthorn

Go-Live Dates: On Going

Goshen College is a nationally-ranked college in Indiana; renowned for its purposeful and integrated curriculum, its distinctive hands-on, real-world educational opportunities, and its commitment to creating positive change in the world. It offers over 65 undergraduate areas of study; as well as best-in-class graduate programs in nursing, business administration, and environmental education.

Challenge

Create an online community for alumni to connect with each other and current students.
Allow alumni to update their own information through an online portal.
Allow the International Education department to track prerequisites for students enrolled in study-abroad programs.
Enable application requirement tracking and reporting for the Admissions department.
Develop system for market and territory assignment within the Admissions department.
Automate business process for adding prospective students to communication and marketing campaigns based specified criteria.

Solution

Created a Salesforce Experience Cloud solution where alumni can securely update their details and network with other alumni and students.
Developed a general-purpose requirement tracking system for use across departments by leveraging custom Salesforce objects and Lightning Web Components.
Built an automated system for assigning prospective students to Admissions Counselors along with an interface for managing available markets and territories linked to relevant Counselors.
Built and automated system for adding prospective students to campaigns along with a front-end interface for managing the campaign membership criteria.

Result

Replaced a legacy “Alumni Directory” that only allowed alumni to view basic information about other alumni.
Alumni are now able to easily update their own data online without having to directly contact Goshen College.
Significantly reduced the time spent on data collection for the International Education department.
International education students can log in to a portal to view and complete pending prerequisites.
Admissions Counselors have access to internal components that display the status of application requirements for prospective students.
The Admissions department can now dynamically manage a list of available markets and territories without reliance on a Salesforce Admin.
The Admissions department can now maintain criteria that determine whether a prospective student is added to a campaign without reliance on a Salesforce Admin.