Client Overview

Location: Philadelphia, PA, USA

Employees: 51 - 200

Industry: Health Care

Solution: SEO Audit

Go-Live Dates: 2022

vybe is a Health Care company that is a leading independent urgent care provider delivering care to adults and children throughout Greater Philadelphia. Servicing walk-ins and offers a telemedicine service for those who wish to see a doctor online, as well as providing a comprehensive range of urgent care services such as illness and injury treatment, minor medical procedures, physicals and health tests, lab tests and screenings, vaccinations, and occupational health.

Challenge

Transforming incorrect pages within Sitemap.xml Files

Enhancing overall site speed and indexed pages
Addressing Local SEO deficiencies
Targeting orphaned pages that required proper redirection links

Solution

Addressed numerous incorrect pages in the sitemap.xml file by identifying and fixing trailing characters in the URL

Ensured Vybe was properly compressing image files, minimizing code on the page
Connected orphaned pages that were siloed and not crawlable from the site leveraging Google Analytics

Result

Fixed 80 sitemap.xml files that directly tie to unnecessary crawling, rejection of sitemaps, and pages not ranked or indexed

Remedied 115 pages that took longer than 1 second to become interactive to ensure site visitors did not click away from the site
Identified and fixed a disconnect of 414 orphaned pages to the site to bring down domain costs, which re-linking important redirects back to the site