About this event

Marketing Cloud is evolving fast, and the introduction of AI and Agentforce is redefining how marketers design and deploy intelligent, customized solutions. With so many new capabilities, it can be challenging to understand what’s possible if you’re not working in the platform every day.

Join Marketing Cloud product leaders for a deep dive into the latest innovations. In this 180-minute, in-person event, experts will walk through real-world use cases and live demos showcasing intelligent automation, data-driven personalization, and agent-based workflows. You’ll see how these capabilities can streamline repetitive tasks and integrate seamlessly with your existing systems.

We’ll also cover key enhancements across Business Units, Two-Way Email, Data Cloud (D360), Agentforce, and more—providing practical insights you can apply right away.

This session will leave you with real-world use cases, working examples, and practical ideas you can bring back to your team right away. Stick around after the session to connect with fellow marketers and product experts. Food and drinks will be provided, and we’ll also be giving away some Salesforce swag!

Speakers (more speakers will be added)

• Guilda Hilaire, Senior Director, Marketing, Salesforce

• Cara Clanton Pope, Product Manager, B2B Marketing, Salesforce

• Kimberly Pope, Product Marketing Director, Salesforce