Back to All Events

Boston: Higher Ed Dreamforce to You

  • Berklee College of Music David Friend Recital Hall 921 Boylston Street Boston, MA, 02215 United States (map)

At we believe that equality starts with education. And like you, we want all students to be prepared for tomorrow. Please join us on November 19th in Boston, MA for an incredible day of innovation, networking and more.


8:30 am to 9:00 am - Meet and Greet with Coffee

9:00 am to 9:15 am - Intro's and Kickoff

9:15 am to 10:15 am - Admissions & Recruiting: Driving Success on the Platform
Berklee College of Music will share how they are using Salesforce for undergraduate and graduate Recruiting & Admissions. Learn how Berklee is leveraging the platform to recruit more students, improve efficiencies throughout the Admissions process and how they are using these insights to shape a larger enterprise CRM strategy. 

10:15 am to 11:00 am - Student Advising: Creating a More Personalized Student/Advisor Experience
Johnson & Wales University will present on their approach to continuous process improvement. Specifically, they will share how they are addressing Student Success through the student advising experience. Learn how they leveraged an Innovation Workshop to help prioritize projects and how they plan to take full advantage of this year's Dreamforce announcements. 

11:00 am to 11:15 am - Break 

11:15 am to 12:00 pm - Salesforce Advisor Link: A 360 View for Each of Your Students
Learn how institutions are using Salesforce Advisor Link (SAL) to improve the student advising experience and drive student success across the entire lifecycle. With SAL, institutions are able to proactively identify and engage at-risk students, create personalized engagements and streamline processes for every advisor. 

12:00 pm to 1:00 pm - Lunch and Networking

1:00 pm to 2:00 pm - Success in Migrating to HEDA - Leveraging the Higher Education Data Architecture
Supporting more than 8,000 virtual students annually, the University of New England's online College of Graduate and Professional Studies' 80+ end users depend on Salesforce to support the marketing, enrollment, student retention, and academic departments across the college. In this session, learn how UNE Online has leveraged HEDA (the Higher Education Data Architecture), marketing automation and student engagement pathways, to unlock a single view of the student and gain efficiencies across departments.

2:00 pm to 3:00 pm - Segments of One: Driving a New Era in Digital Marketing for Higher Ed Fundraising 
Improvements in ease of use combined with decreased costs are making it possible for alumni relations departments to enjoy the same level of digital marketing sophistication that private industry has leveraged for nearly 20 years. Learn how Boston College has radically changed how they engage with alumni, parents, and friends with Salesforce Marketing Cloud and how they are turning insights into targeted actions across email, social and more. 

3:00 pm to 3:40 pm - #What'sTrendingOnCampus? 
Join us for a high-level overview of Salesforce Social Studio. Social Studio helps you build more meaningful relationships with constituents by tapping into the power of social media in your marketing, recruiting, student services, and alumni relations. Now you have everything you need to listen, publish, analyze and engage with today’s constituents across the social platforms they love!

3:40 pm to 4:00 pm - Wrap Up

4:00 pm to 6:00 pm - Networking and Refreshments