Salesforce Connections Conference will be held in Chicago on June 7th and 8th . The event is focused on Salesforce marketing and commerce customers with a focus on innovation, personalization, AI, data management, and more. These are the 5 marketing sessions we are most looking forward to attending.
Generative AI for Marketing
Influence the future of Salesforce Marketing Gen AI roadmaps by joining this discussion group, where we will deep dive into how you prioritize values based on your business needs.
Role: Marketing, Developer, Product Management
Product: Marketing Cloud, Data Cloud
Topic: Artificial Intelligence
Sarah Flamion, Research Architect, Salesforce
Kathleen McClelland, Principal Researcher, Salesforce
Elizabeth Goodman, Principal Researcher, Research & Insights, Salesforce
Tina Lee, Lead Researcher, Research & Insights, Salesforce
David Gardner, VP, Research & Insights, Salesforce
Why we are excited:
The latest trends in generative AI are reshaping the Salesforce ecosystem. This roundtable presents a great opportunity to join in the discussion with other Salesforce Marketers to push the boundaries of what is possible with generative AI in marketing.
Harmonize Lead Management Strategically with Marketing Cloud
This session will highlight the best practice approach for lead management in the Salesforce ecosystem utilizing Salesforce CRM, Marketing Cloud Account Engagement, and Marketing Cloud Engagement.
Role: Marketing, Architect, Sales
Industry: Financial Services, Professional Services, Travel, Transportation, and Hospitality
Product: Commerce Cloud, Marketing Cloud
Topic: B2B Commerce
Chris Taylor, Sr. Principal | Marketing Cloud Practice, Slalom Consulting
Ryota Masaki, Senior Delivery Principal, Slalom Consulting
Misha Sheth, Principal, Slalom Consulting
Why we are excited:
Organizations manage their leads in Salesforce in a variety of different ways. Staying up to date on standard best practices ensures that we can align our clients to meet these standards.
What’s the “Big Idea”? Key Trends in Marketing and Commerce
Losing sight of the big picture amidst the daily marketing grind? Learn how hot trends, like AI, are impacting your business and understand which are here to stay and which will fade.
Role: Commerce, Marketing
Industry: Other, Consumer Goods
Product: Commerce Cloud, Marketing Cloud, Data Cloud
Topic: Artificial Intelligence
Louise Cotterill, Senior Director Marketing Insight and Intelligence, Kellogg
Martin Kihn, SVP, Market Strategy, Marketing Cloud, Salesforce
Why we are excited:
Trends come and go in the world of marketing. It is great to hear which of these trends have had the greatest sticking power across major brands.
Content Marketing Strategy + AI + Personalization = Revenue
Learn the steps needed to transform your marketing organization into a high-performing content marketing team leveraging AI + personalization for hyper-targeted marketing that drives real results.
Role: Marketing
Product: Marketing Cloud
Topic: Email Marketing
Kyall Mai, SVP and Chief Innovation Officer, Esquire Bank
Paul Cordasco, Director, Product Marketing, Salesforce
Why we are excited:
Personalization is a key element of any marketing strategy. It is exciting to hear the ways marketers are combining marketing content with AI and personalization to maximize revenue and growth.
How AI Is Shaping Social Marketing Strategy
This session will explore how recent advancements in AI are shaping the way organizations build and maximize their social marketing strategies to drive business-wide impact.
Role: Marketing, Service
Product: Marketing Cloud, Service Cloud
Topic: Artificial Intelligence
Tim Clarke, Vice President, Product Marketing, Sprout Social
Why we are excited:
Sprout Social is one of the key tools being utilized to manage social media for Salesforce Marketing Cloud users. It is exciting to hear about the key advancements in social media marketing.
Eigen X will be attending the Salesforce Connections event in Chicago on June 7th & 8th. Send an email to Mike Camilleri (mcamilleri@eigenx.com), Andrew Gerber (agerber@eigenx.com) or Buyan Thyagarajan (bthyagarajan@eigenx.com) if you are attending the event!