Eigen X Case Study- Penn State University - Great Valley

Client Overview

Location: Malvern, PA, USA

Employees: 100-200

Industry: Higher Education

Solution: Sales Cloud, Pardot, TargetX

Go-Live Dates: On Going

Penn State Great Valley School of Graduate Professional Studies offers some of the most sought-after graduate degrees and certificate programs in the region. As part of The Pennsylvania State University, our programs are taught by world renowned and award-winning faculty, offered in a flexible format—accelerated, online, hybrid, and on campus. Our students graduate with the skills and knowledge to innovate and lead, and to make a greater impact on the world. ​

Challenge

• Internal resources to manage Salesforce CRM and supporting applications​

• Creating integration between application system and Salesforce

• Lack of email communication to the application funnel​

• Ability to track revenue based on marketing campaigns​

Solution

• Provide support to PSUGV Salesforce Users​

• Using Informatica, create a multi step process to automatically import and transform data from application source​

• Implement Pardot to communicate to prospective students​

• Use Salesforce’s Opportunity Object to track application revenue​

Result

• Ability to create reports and perform bug fixes in a timely fashion​

• Automatically process Admission applications on a nightly schedule​

• Automated, Mobile Friendly emails to prospective students​

• Increased email effectiveness​

• PSUGV has the ability to gain an understanding of their marketing campaigns by revenue metrics​