Eigen X Case Study- Goshen College
Client Overview
Location: Goshen, IN, USA
Employees: 201-500
Industry: Higher Education
Solution: Sales Cloud, Service Cloud, Experience Cloud, FormAssembly, Blackthorn
Go-Live Dates: On Going
Goshen College is a nationally-ranked college in Indiana; renowned for its purposeful and integrated curriculum, its distinctive hands-on, real-world educational opportunities, and its commitment to creating positive change in the world. It offers over 65 undergraduate areas of study; as well as best-in-class graduate programs in nursing, business administration, and environmental education.
Challenge
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Create an online community for alumni to connect with each other and current students.
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Allow alumni to update their own information through an online portal.
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Allow the International Education department to track prerequisites for students enrolled in study-abroad programs.
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Enable application requirement tracking and reporting for the Admissions department.
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Develop system for market and territory assignment within the Admissions department.
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Automate business process for adding prospective students to communication and marketing campaigns based specified criteria.
Solution
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Created a Salesforce Experience Cloud solution where alumni can securely update their details and network with other alumni and students.
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Developed a general-purpose requirement tracking system for use across departments by leveraging custom Salesforce objects and Lightning Web Components.
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Built an automated system for assigning prospective students to Admissions Counselors along with an interface for managing available markets and territories linked to relevant Counselors.
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Built and automated system for adding prospective students to campaigns along with a front-end interface for managing the campaign membership criteria.
Result
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Replaced a legacy “Alumni Directory” that only allowed alumni to view basic information about other alumni.
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Alumni are now able to easily update their own data online without having to directly contact Goshen College.
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Significantly reduced the time spent on data collection for the International Education department.
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International education students can log in to a portal to view and complete pending prerequisites.
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Admissions Counselors have access to internal components that display the status of application requirements for prospective students.
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The Admissions department can now dynamically manage a list of available markets and territories without reliance on a Salesforce Admin.
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The Admissions department can now maintain criteria that determine whether a prospective student is added to a campaign without reliance on a Salesforce Admin.
