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Salesforce, Manufacture & Industrial Joseph Lanzisera Salesforce, Manufacture & Industrial Joseph Lanzisera

Eigen X Case Study - Armstrong Flooring Inc.side Mills (AUS)​

Armstrong Flooring Inc. (AFI) is an enterprise manufacturing company who focuses on manufacturing flooring products.  Their world-wide headquarters is located in Lancaster, Pennsylvania, and their 3,600 employees operate across several offices and 15 manufacturing facilities in the United States, China and Australia. AFI has been confronted with many challenges in their go to market strategy and has had to focus more on a distribution model, rather than selling to retailers.  This has led to a large change in the way they market and sell.

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Salesforce, Manufacture & Industrial Joseph Lanzisera Salesforce, Manufacture & Industrial Joseph Lanzisera

Eigen X Case Study - Armstrong Flooring Braeside Mills (AUS)​​

Originally registered in October 1968 as Armstrong-Nylex, this joint venture between Australian industrial giant Nylex Corporation and Lancaster Pennsylvania USA based Armstrong Cork Co, saw Armstrong-Nylex construct a vinyl flooring manufacturing facility at Braeside Victoria. In August 2022 and with over 50 years of continuous manufacturing at Braeside, Armstrong Flooring became Australian owned, and now with new focus and investment employ over 120 people and remain as Australia’s only manufacturer of commercial vinyl flooring.

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Salesforce, Manufacture & Industrial Joseph Lanzisera Salesforce, Manufacture & Industrial Joseph Lanzisera

Eigen X Case Study - AGCO​

Appareo is a subsidiary company of AGCO and is a product development and technology company based in Fargo, North Dakota that specializes in software and hardware for industrial and commercial electronics focused in the aviation space. We research, develop, design, and manufacture tangible technology that utilizes AI, mechatronics, and innovative electronics designed to deliver exceptional customer value for avionics technology.

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Salesforce, Manufacture & Industrial, Blog Mike Camilleri Salesforce, Manufacture & Industrial, Blog Mike Camilleri

Salesforce Connections 2025: What We’re Looking Forward To

Salesforce Connections is one of the most forward-looking events on the calendar, and this year’s focus on AI, data, and real-world marketing execution has made us especially excited. Three of us from the Eigen X team will be heading to Chicago to dive into everything from agentic marketing to data compliance in healthcare and insurance.

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Blog, Salesforce, Manufacture & Industrial Andrew Gerber Blog, Salesforce, Manufacture & Industrial Andrew Gerber

5 Manufacturing Sessions we can’t wait to attend at the 2023 Salesforce Connections Conference in Chicago

Salesforce Connections Conference will be held in Chicago on June 7th and 8th . The event is focused on Salesforce marketing and commerce customers with a focus on innovation, personalization, AI, data management, and more. These are the 5 sessions we are most looking forward to attending.

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