If you are an university, you might be using Salesforce.com and have either started to implement or are currently using Marketing Cloud. One of the challenges I hear is trying to identify where to start, what components need to be used, and how to implement the campaigns involving campus visits or high school visits. 

Eigen X is pleased to announce the promotion of Stacey Barry and Rina Desai to Principal and equity holder.

If you currently work in the marketing, enrollments or registration departments of a University and have just began using Salesforce, one of the challenges you may face is deciding the best way to store student information and track prospective and registered students. Here are some options to help you decide the best approach.

Birst and Tableau have announced a new strategic partnership to bridge their respective cloud analytics platforms. The two business intelligence (BI) giants definitely compete in the same space and are seen as foes.