Enhancing Internal Site for a Growing Company

Strong external work often starts with strong internal organization. For a growing consulting company, employees need quick access to the right resources, templates, updates, and processes so they can spend less time searching for information and more time supporting clients, collaborating with teams, and contributing to company growth. 

This summer, one of my main projects at Eigen X has focused on supporting the migration and rebuild of the company’s internal SharePoint site. While this project is internal, it connects directly to larger goals around efficiency, communication, marketing, culture, and growth. 

Move Beyond Cluttered Internal Systems 

The previous SharePoint site held a lot of important information, but over time, it became difficult to navigate. There were duplicate documents, heavily embedded folders, separated team areas, and archived content from earlier years of the company that was no longer relevant. 

Like many internal systems, the site had grown as the company grew. But as Eigen X’s teams, services, marketing efforts, and internal needs continued to expand, the site needed a clearer structure that better supported how employees work today. 

The goal of the new SharePoint site was not just to move information into a new location. It was to rethink how employees access the information they need. 

A Homepage Built Around What Teams Need Most 

One of my main focuses has been the internal homepage. We wanted the new homepage to feel cleaner, useful, and focused on the resources employees need most often. 

Key homepage priorities included: 

• Recent company LinkedIn posts 

• Company events calendar 

• Marketing request forms 

• Helpdesk access 

• Internal updates and opportunities 

The goal was to make important information more visible and easier to access. Instead of having employees search through folders or pages, the homepage should help them quickly find the tools, updates, and resources that support their work. 

Creating Consistency for Long-Term Organization 

A major part of this project has been thinking about what information matters now and what structure will best support Eigen X in the future. 

We have been changing not only the build of the site, but also the way information is organized and explained. This includes creating descriptions at the top of pages to document how new files and projects should be created, stored, and managed. 

These details are important because internal cleanup should not only solve the current problem. It should also help prevent the same problem from happening again. When employees understand where information belongs and how content should be organized, the site becomes easier to maintain over time. 

We have also been using SharePoint’s branding tools to apply Eigen X’s colors, logo, fonts, and consistent page structures. This keeps the internal site aligned with the company’s external brand and creates a more polished employee experience. 

Supporting Marketing, Content, and Thought Leadership 

The rebuild also connects directly to Eigen X’s growing marketing efforts. As the company continues to build its brand name in the technology consulting space, internal systems can help make content creation more organized and inclusive. 

One focus has been creating a clearer marketing pipeline. Employees can submit: 

• Blog ideas 

• Event requests 

• Sales placemat needs 

• Case study opportunities 

• Client success stories 

• 1% pledge opportunities and stories 

This process helps the marketing team better manage the flow from idea creation to production to publication. It also gives more employees a way to contribute their expertise, share their work, and support Eigen X’s content strategy. 

Thought leadership already exists across the company. This internal process helps capture those ideas and turn them into content that can support brand awareness, engagement, sales conversations, and company growth. 

Strengthening Culture From the Inside Out 

Internal communication is also about connection. By making company updates and events more visible, the site can help employees feel more informed and connected. It can also encourage more people to get involved in company initiatives and share the work they are already doing. This matters because culture is built through both big moments and everyday access. 

The Business Value of Internal Organization 

A cleaner internal homepage can help Eigen X: 

• Reduce time spent searching for documents and resources 

• Improve access to templates and branding 

• Support more efficient event and content planning 

• Create a stronger process for employee-submitted ideas 

• Increase visibility into company updates and activity 

• Encourage more team involvement in culture and 1% pledge opportunities 

Internal organization directly supports external success. When employees have clear processes and easy access to information, they can work more efficiently, collaborate more effectively, and better support client work. 

Applying a Public Relations and Strategy Lens 

This project connects closely to what I have been learning at Syracuse University’s S.I. Newhouse School through design, management, and public relations classes. I have been able to apply lessons around research, strategy, audience awareness, clear messaging, and visual organization to a real company project. In this case, the audience is not the general public. It is the people I work with every day. That makes the communication just as important.

Internal messaging needs to be clear, concise, and useful. Employees should be able to understand where to go, what to do, and how to contribute without needing to dig through layers of information. This project has confirmed that brand building starts internally. Before a company can continue growing its name externally, employees need access to the right tools and information.

Build Internally. Grow Externally. 

The biggest lesson I have taken from this project is that internal organization is just as important as external client work. A clean, thoughtful, and useful internal site helps keep teams efficient, informed, and connected. It supports marketing, culture, client service, and company growth by creating a stronger foundation behind the scenes. 

For Eigen X, the SharePoint rebuild supports the people behind the work, strengthens company culture, and helps the company continue growing with clarity and purpose.