Eigen X Case Study - Goshen College

Client Overview

Location: Goshen, IN, USA

Employees: 201-500

Industry: Education

Solution: Sales Cloud, Service Cloud, Experience Clod, FormAssembly, Blackthorn​

Go-Live Dates: On Going

Goshen College is a nationally-ranked college in Indiana; renowned for its purposeful and integrated curriculum, its distinctive hands-on, real-world educational opportunities, and its commitment to creating positive change in the world. It offers over 65 undergraduate areas of study; as well as best-in-class graduate programs in nursing, business administration, and environmental education.

Challenge

• Enable Athletics coaches to track and interact with student recruits

• Integrate Athletics recruitment efforts with Admissions recruitment

• Streamline Admissions Counselor experience with architectural changes

• Preserve historic recruitment details for a prospective student

• Standardize the process of awarding Scholarships to prospective students

• Maintain data privacy and quality by ensuring only authorized users can view/update prospective student data

Solution

• Developed an “Athletics Recruitment Hub” where coaches can track the status of their recruits

• Provided coaches with a form to quickly add recruits on the go

• Enabled Athletics coaches to view relevant Admissions data for their recruits and vice versa

• Modified the object architecture within Salesforce by migrating from custom objects to standard EDA objects

• Utilized the EDA Affiliations object to track Extracurricular interests for prospective students

• Introduced the “Candidacy” object to track Admissions recruitment lifecycle data year-after-year for a prospective student

• Introduced the “Scholarship” object to track the status of Scholarships that a student applies for

• Modified the Salesforce sharing model within the Admissions department

Result

• Athletics coaches can add potential recruits to the system while visiting coaching events

• Athletics coaches are now able to view the Admissions and Financial Aid decisions for their recruits. This prevents back and forth conversations between coaches and Admissions counselors

• Admissions counselors have all relevant data for a prospective student available to them at the Contact level

• Historic prospective student data is no longer overwritten when a student reapplies

• Provided a way for the Admissions Director to view and approve scholarships for prospective students

• Improved Admissions Operations experience for maintaining student data