Eigen X Case Study- Linode Technology

Client Overview

Location: Philadelphia, PA, USA

Employees: 200

Industry: Education Management

Solution: Sales Cloud, Workato

Go-Live Dates: On Going

Linode believes that in order to accelerate innovation in the cloud, virtual computing must be more accessible, affordable, and simple. Our infrastructure-as-a-service platform is deployed across 11 global markets from our data centers around the world and is supported by our Next Generation Network, advanced APIs, comprehensive services, and vast library of educational resources. Linode products, services, and people enable developers and businesses to build, deploy, and scale applications more easily and cost-effectively in the cloud​

Challenge

• Insight on Sales Funnel​

• Robust marketing analytics ​

• Automated Lead assignment process​

• Internal resources to manage Salesforce CRM and supporting applications​

• Integration with internal system​

Solution

• Create Opportunity and Lead sales process​

• Implement automated lead assignment rules​

• Create integration with internal database​

• Provide support in timely fashion​

Result

• Linode has fully automated Lead conversion process​

• Geographical lead assignment using Salesforce flows and automation​

• Support for feature enhancements​

• Full integration of over 2 million records with internal database using Workato​

• Gained a full understanding of buyer behavior based on internal database and Salesforce Opportunity reports​