Eigen X Case Study - Rutgers Global

Rutgers Global

Rutgers Global is the university-wide unit of Rutgers University committed to leading, developing, and promoting international initiatives and education. We foster global engagement that enriches the student experience, builds faculty excellence, and enhances Rutgers University’s national and international reputation as a preeminent teaching and research university. Rutgers Global nurtures the diversity of Rutgers and New Jersey, advances cross-cultural awareness, and cultivates citizens and leaders whose knowledge and skills can bridge the local and global.

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✢ Client Overview

Location: New Brunswick, NJ, USA

Employees: 25-50

Industry: Higher Education

Solution: EDA, Sales, Service, Experience, Marketing​

The Challenge

• The Rutgers Global team had many disparate systems used to manage processes across their different teams​

• Many processes were not clearly defined across the Rutgers Global with responsibilities shifting between team members year-to-year​

• All offices within Rutgers Global operate very independently with limited coordination on daily tasks

The Solution

• Defined key processes for all teams that are a part of Rutgers Global​

• Designed and implemented these processes into Salesforce making use of EDA, Sales Cloud, Service Cloud, Experience Cloud, and Marketing Cloud​

• Built separate apps for each Rutgers Global to maximize their interactions with Salesforce​

• Integrated Salesforce with FormAssembly to simplify form intake

The Result

• Defined and simplified Rutgers Global processes to allow for consistency and efficiency year-over-year​

• Created a shared system for Rutgers Global which has drastically increased transparency and collaboration​

• We led extensive training which has resulted in significant user-adoption and self-sufficiency among their team