Data 360 helps organizations bring together data that lives across Salesforce and external platforms into one connected foundation. Our approach focuses on pulling data into Data Streams and Data Lake Objects, then mapping it to Data Model Objects so information is harmonized, structured, and ready to support the business with a common language across teams. That connected foundation makes it easier to move beyond disconnected records and start building a trusted view of each customer, constituent, or stakeholder.

When records are fragmented across systems, teams struggle to understand who they are engaging, what matters to them, and how to act with confidence. We use Profile Unification and Identity Resolution to help turn fragmented data into a single source of truth, creating unified profiles that improve accuracy and consistency.

Data 360 enables us to transform unified data into actionable intelligence through Calculated Insights, data enrichment, and business-driven metrics that help teams understand behavior, engagement, and opportunity more clearly. With the right insight model in place, organizations can move from simply collecting data to actively using it to guide outreach, prioritize effort, and measure performance.

We approach Data 360 as both an implementation and a foundation for long-term growth. In addition to standing up core integrations, identity rules, and insights, we help clients create a practical roadmap for expanding their use of Data 360 over time, including additional external systems, deeper calculations, and stronger interaction across Salesforce products. This aligns with Eigen X’s broader delivery approach of building scalable, future-ready architectures that reduce operational overhead while creating room for continued innovation.