Higher education institutions have very unique and diverse goals. They are continually challenged to provide top quality educational services, while sustaining affordability and ensuring equity in the delivery of services. To meet these challenges, administrators and trustees are increasingly reliant on timely and accurate institutional information, which is paramount to both strategic decision making and effective marketing expenditures. Eigen X offers colleges and universities a complete range of professional services to help meet the evolving technology and administrative needs of academia.

The Eigen X team has wide reaching and extensive domain knowledge in higher education. Our experts have been deploying technology for colleges and universities for over 20 years and understand the unique challenges of the industry. Many universities and colleges implemented technology systems (Student Information Systems, Financial Systems, Housing Systems, ERPs) in support of individual departmental needs. The result of these early adopters is a single-school focus on the student data and student relationship. Eigen X is focused on creating seamless technology solutions for both the student or prospect and the administrator. Our integrated solutions create a foundation for your university that is both scalable and connected. Eigen X understands that success means delivering an unparalleled student engagement experience from prospect to student to alumna using technology as a tool to enhance the unique value offered by your institution.

 

Delivery Services

At Eigen X, we deploy highly skilled teams capable of traversing the most challenging technological landscapes (culture, tools, processes) in support of business transformation.

CRM: Relationships are the new definition of success in higher education. Deeper relationships with prospects lead to increased applications, closer relationships with students lead to higher graduation rates, and comprehensive relationships with alumni lead to greater success in fundraising. Salesforce is enabling colleges and universities to redefine the way relationships are managed throughout the student lifecycle.

Eigen X is an IMPACT Level partner of Salesforce. This designation is earned from Salesforce as a result of outstanding client service, direct client references and domain knowledge in the Higher Education space for more than five years. Eigen X deploys Salesforce.com to help college and university professionals engage with prospects, students and alumni where they are – on Facebook, Twitter, Instagram as well as over SMS message and email – all while maintaining a single view of the customer via integration with other campus technologies.

Our expertise in CRM for Higher Education helps our clients ensure that they are getting the maximum value out of their investment in the Salesforce platform. Our team has a unique balance of business process understanding, data management and technical skills across the following areas in higher education.

 

  • Recruiting and Admissions

    • Closely track Return on Investment when a student enrolls. Our goal is to make your decisions data-driven. No implementation for recruitment is complete until we’ve connected each prospect interaction to a student’s enrollment.

    • Maximize the value of external Application Portal. Our team has experience integrating with centralized application services and building custom portals. We have also worked with colleges and universities to select a native or external application portal vendor. No matter which solution you choose, Eigen X will help your team create a complete view of every applicant from test scores to decision letters.

    • Streamline complicated processes or hand-offs and increase automation? Salesforce and HEDA work well out-of-the-box, but Eigen X will work with your team to make each click meaningful. Our team of certified consultants ensure that your org is optimized and scalable to meet your unique needs.

    • End reliance on spreadsheets. Eigen X works with colleges and universities that don’t have an existing CRM or are constrained by limited functionality in their current SIS and don’t have a place to track their admissions pipeline. We have a proven approach to rid universities of spreadsheets and migrate them to the Salesforce Higher Education Data Architecture with minimal investment.

    • Reach the right prospects. Eigen X deploys best-in-class marketing automation solutions to help ensure that your recruiters are spending their time where it matters most. We also deploy analytics solutions that help recruiting teams identify which prospects are the right fit at the right time.

    • Get the best Return on Investment from your marketing spend. We work with colleges and universities to craft data driven marketing strategies and deploy technologies (Pardot, Marketing Cloud, etc.) to make the best use of every marketing dollar.

  • Student Success

    • Identify early indicators for student success. Identifying early indicators starts with building a unified view of the student. Eigen X works with universities to migrate or integrate critical student touchpoints into a single student view within Salesforce. Meeting with the financial aid office, signing up for housing, participating in a club, or canceling a meal plan are all critical activities that tell the story your student’s journey. Combined with the power of predictive analytics we can help guide that journey on the most successful path.

  • Alumni Relations

    • Track alumni participation in events or mentorship. Your relationship with a student doesn’t stop at graduation and neither should your data. Eigen X helps your alumni affairs team ensure that the students journey continues seamlessly after graduation. Our team works with you to define strategies to keep alumni engaged, make sure you have their latest employer and contact information, and provide a full picture of their time, resources, and job opportunities.

    • Improve the connection between students with alumni employers or job openings a priority. Many colleges and universities are looking for a way to alumni working for large corporations with recent graduates looking for full time employment. Eigen X can transform your data into interconnected relationships that provide the tools needed for you to connect the job seekers to employers.

  • Advancement/Fundraising

    • Provide a broader view of your constituents. With Salesforce you can track more than just donations and propensity for giving. You can track an individual’s relationship with the university as multi-faceted and bi-directional. Our team enables you to connect with your students, faculty, alumni, trustees, parents, friends, corporations, foundations, and legislators and connect those individuals with each other to generate engagement beyond the university.

    • Connect alumni with each other over shared interests. With Salesforce communities you can launch a platform that enables your institution to easily market events to alumni, share cultivated content with alumni aligned with their interests, and maintain an accurate alumni profile. The community also becomes a platform for your alumni to connect with each other and with your current students to share ideas, job opportunities, and mentorship.

  • Continuing Education

    • Target your marketing spend and improve enrollment percentages. Eigen X has worked with a number of continuing and professional education departments to improve their use of data driven marketing strategies and deploy technologies (Pardot, Marketing Cloud, etc.) to make the best use of every marketing dollar. We understand the unique requirements of these departments and the non-traditional nature of your recruiting.

    • Reach the right prospects. Eigen X deploys best-in-class marketing automation solutions to help ensure that your recruiters are spending their time where it matters most. We also deploy analytics solutions that help recruiting teams identify which prospects are the right fit at the right time.

    • To HEDA or Not to HEDA? For many continuing education divisions, to HEDA or not to HEDA is the question at the top of their minds. Eigen X works with many continuing education programs to help them determine the optimal solution to meet their business needs which usually cross many different dimensions. We take the time to understand the unique requirements and data challenges that face continuing education institutions.