The higher education industry has very unique and diverse goals. It is continually challenged to provide top quality educational services, while sustaining affordability and ensuring equity in the delivery of services. To meet these challenges, administrators and trustees are increasingly reliant on timely and accurate institutional information, which is paramount to both strategic decision making and effective marketing expeditures. Eigen X offers colleges and universities a complete range of professional services to help meet the evolving technology and administrative needs of academia.
Salesforce.com for Higher Education Institutions
Salesforce.com allows you to connect with prospects, students and alumni via multiple channels and while maintaining a single view of these constituents. Particularly when marketing for continuing and professional education students and online students, it’s important to have high Return on Investment for those marketing dollars. However, many higher education institutions have not taken full advantage of their Salesforce.com investment.
Leveraging these capabilities requires a balance of business process understanding, data management and technical skills. Eigen X’s Salesforce.com team is uniquely structured to meet these challenges, as proven through our successful track‐record of solution delivery.
Does your current system answer these questions:
- How do I track the success and Return on Investment of my marketing campaigns?
- Am I reaching the right prospects and recruiting the right students?
- Is my prospect and student data duplicated across multiple systems?
- How do I craft the Ultimate 1 on 1 Student Experience?
- Am I engaging with Alumni and maximizing Alumni Lifetime Value?
- Are we fostering campus collaboration?
Current Users of Salesforce.com
Many organizations have deployed Salesforce.com in limited or evaluation environments. We at Eigen X can help you maximize the value of this investment so that you can take full advantage of the power of Salesforce for recruiting, marketing, student success, advancement, marketing, and community engagement.
Eigen X works closely with our clients to provide agile, cost effective, timely and customized CRM solutions. Our clients are involved in each step of agile methodology from project goal setting to final deployment and training.